Over the past few years, traditional design-bid-build method has given way to the design-build delivery method. Design-build is a more streamlined approach to deliver projects faster and more efficiently. Instead of two contracts, two teams and multiple project ideas and directions, you have one contract and one integrated team throughout the project implementation.

Now that you know who drives product specification in construction, do you have a clear understanding of the various types of specification architects can use in a given project? The needs of each project dictate the unique specification requirements.

You’ve developed your architect persona and established your marketing strategy to speak to architects. Nice work! But sometimes, even the most informed plans fall apart.

As mentioned in a previous post,  Know the Differences of Your Product Specification Team, if you want to get your product specified by architects, you must have full comprehension of their product specification process, what they care about and how they determine what product to specify.

I recently attended the 2016 Cleveland American Marketing Association Conference and it did not disappoint. Like last year, there were a variety of speakers from different areas of the market research industry, each covering relevant and interesting topics. The first speaker, Bob Graff, Director of Cincinnati-based research firm MarketVision, caught my attention with his discussion of best practices and considerations surrounding mobile survey design.