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The Role of Building Information Modeling in Specification

As the architecture segment has evolved, it has consistently been led by innovations in technology. Technological advancements have helped architects become more impactful in nearly every facet of their job by helping them make better design decisions, build more efficiently, and manage and maintain building portfolios more effectively.

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Top Trends Influencing How Architects Work

Like every industry, architecture must evolve to meet demand. Evolving trends shape the way architects think about their craft and the products used to build their creations. According to a recent AIA Foresight Report, there are a few key trends that are driving change in the architecture industry. Here is our take on a few:

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Top 3 Spec Sites To Support Product Specification

When marketing to architects and specifiers, one of the first steps to getting your product specified is making sure the product is included on specification websites, which architects visit regularly to support their product evaluation efforts. There are three primary categories of spec sites: listing sites, general spec sites and spec inclusion sites. Below are examples of each of these sites as well as our take on the pros and cons of each.

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3 Steps to Drive Product Specification with Architect Personas

Do you feel like your marketing efforts to drive product specification by architects are less than effective? Are you struggling to even determine how to get your products specified by architects? You may be missing a critical piece of the puzzle to pull it all together: truly knowing your audience.

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Lunch and Learns for Architects: Do They Still Work?

Architects have taken advantage of lunch and learn education and training for years as these sessions serve as a way to earn AIA continuing education credits. However, as the industry has evolved to accommodate tighter budgets and timelines - reducing the flexibility in an architect’s schedule to attend educational sessions - building products brands have been forced to reevaluate how they approach the ideas of lunch and learns and ultimately, improve how they work with architects.

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Know the Differences of Your Product Specification Team

The inner workings of product specification can be complex and difficult to navigate. If you want your product to be specified, you need to know your audience, what matters to them and their role in the specification process.

The four key players who make up the specification dream team are architects, specifiers, general contractors and interior designers.

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Understanding the Interior Designer

If you want to engage an interior designer and convince her to recommend your product, you need to understand her role as a creative influencer and provide her with the tools to do her job more effectively.

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What Makes Architects Tick

Before you can begin marketing to an architect in hopes of getting your product specified, you have to first understand what makes them tick. It’s not only important, it’s absolutely necessary to have a clear understanding of how their creative minds work, what their challenges are, and how they evaluate and select building materials for projects.

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