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Get Building Products Specified: Avoid These Marketing Mistakes

It’s been said that drama is anticipation mingled with uncertainty. For building products marketers trying to get specified by architects and designers, this couldn’t be more true.

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What determines if a product gets specified?

Part of the Architect Series From Point To Point

When architects select building products to fulfill their design inspirations, they take two approaches: consulting trusted salespeople and exploring online sources. In this second video of our Architect Series, find out how digital experiences can drive architects closer to specification, or hold them back.  

Did you catch the other two videos in our Architect Series? Find out what inspires architects during the design process and the implications for building products manufacturers once their products are spec’d.


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Where to Start to Get Specified Products by Architects and Designers

By a quick show of hands, how many out there have ever listened to a sales pitch from someone who had no idea what your role was within your organization, your responsibilities or who you were in general?

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Is This the Death of Flash?

The News
Recently, Google Chrome announced that it will stop the auto-play functionality on all non-essential content on a website. And this week Firefox announced that it will now block Flash until Adobe fixes the security issues associated with it.

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Think you know what inspires an architect? Watch and find out.

If you’re trying to get your products specified by architects, it helps to know where they find inspiration. In this first video of our architect series, we present one architect’s in-depth point-of-view on what inspires him.

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How Many Interior Designers Does it Take to Change a Light Bulb?

If you asked a commercial designer that question, they might say, “The real issue isn’t the installation, but rather the relationship between the light bulb and the ceiling around it, and if you were to introduce a new light bulb at this point, it would throw off the entire balance of the room and require massive changes which would, of course, result in budgetary issues, so I’m not saying I couldn’t change it, but it’d be best to establish a baseline for this at an early stage.”

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Millennials Just Don't Get It

Narcissistic. Self-entitled. Lazy. All in all, Millennials just don’t get it. And not only are they tough to work with, they’re even tougher to attract to grow the building products and construction industry workforce.

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