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Three Lessons on Marketing Building Products From the Cleveland Cavaliers

As a born and raised Clevelander and avid sports fan, I was glued to my TV for the Cavs playoff run in hopes that they would finally end Cleveland’s 51-year championship drought. And while the Cavs eventually fell to the Golden State Warriors in the NBA Finals, they put on a performance of which the entire region could be proud. They also taught us a few lessons on marketing building products. Here are my top three:

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Want to Understand Your Customer? Here’s the Team You Need.

Point To Point’s Customer Engagement team focuses on gaining a deep understanding of our clients’ audiences to inform and ensure sound marketing recommendations that best support the goals of both our clients and their buyers and customers. Our research methodology is used to define who an audience is, what their goals are, where, when and how they expect to accomplish those goals and why the experience with a brand is or is not working.

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