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Tradeshows: What Not To Do

We’ve been to a zillion (yes, a zillion) tradeshows over the years and have seen our fair share of spinning wheels, bowls of candies and branded swag - all with the goal of encouraging attendees to visit a booth and engage with that brand. Whether or not these efforts are effective, we believe it takes more than cute tchotchkes to garner the greatest return on your tradeshow booth investment. As noted in my previous post, we recently attended the International Builders’ Show in Las Vegas and were happy to report that tradeshows are making a comeback for brands that know how to effectively engage customers. Now that it’s been a few weeks since we’ve returned from Vegas and have finally earned back the money we lost at the blackjack table, we thought we’d highlight what not to do when looking to attract an audience at your booth.

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B2B Digital Marketing, All Grown-Up

I don’t really see my boss as an overly emotional guy. Don’t get me wrong. It’s not as if I believe he doesn’t have a sensitive side, it’s just that he doesn’t normally go around showing it. (Of course, as I’m writing this he’s uncharacteristically, and gleefully going around the office wishing everyone a good morning. Go figure.). So, one day when his eyes got wide and his face softened up a bit as he started to tell me about the Richard Linklater film, “Boyhood," I realized that there must be something going on that I needed to understand.

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