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Do You Know Where Your Buyer Is Right Now?

We’ve all heard the PSA asking, “Do you know where your children are right now?” What you didn’t know is that the same could be said for your buyer.

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Designing for the B2B Customer

Designing for a B2B customer requires a more intimate understanding of how your audience interacts with your brand. It means taking the key insights from your target audience, rinsing it with the data you’ve gathered from them and tailoring the messaging and visuals to these insights and behaviors. It means being customer-centric, as opposed to product-centric.

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