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Customer-centric versus customer-focused. What’s the difference?

Anticipation.

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Top Five Differences Between B2B and B2C Creative

I’m told that people look for easy-to-scan lists in a blog. With that in mind, here is my take on the major differences in approach between B2B and B2C advertising creative.

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Top Five World-Class Presentations at Content Marketing World 2014

I was one of 2,500 fortunate marketers from around the world who had the opportunity to attend Content Marketing World in Cleveland this month. And let me tell you, it did not disappoint!

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Google Panda 4.0 & B2B SEO Strategy Refinement

Earlier this year, Google rolled out Panda 4.0, which contained both an algorithm update and a data refresh. We took a deeper look at the implications of this update, particularly for B2B organizations, to identify what types of websites were affected and how marketers can further refine their B2B SEO strategy to avoid being negatively impacted by Panda.

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