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Why Building Products Companies Need to Rethink Marketing Analytics

Customers that specify building products don’t have time for outreach efforts not useful to them. Marketers need to think differently about whether conventional levels of measurement are “good” enough to build market share.

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Use Marketing Technology To Get Through to Time-Stretched Builders

I’ve been saying it for a while: If you want to see more results in the building products market, you need to create ways to save customers time.

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Quit Wasting Your Customers' Valuable Time

In the last five blogs I’ve mentioned numerous times what you already know: a labor shortage is upon us. And I’ve written about ways to respond by looking at customer service, product performance, ease of purchase and more. But what about messaging?

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Powerful Brand Promises for Builders Experiencing a Labor Shortage

Does your brand have a purpose? Has that purpose changed in the last few years? If not, is it still aligned with your target customers’ needs?

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How to Leverage Customer Service Insights to Save Your Customers Time

The ongoing labor shortage the construction industry continues to face may be viewed as bad news, but it also brings opportunities for building products brands. The biggest one: it’s a great time to find out what your target audiences are dealing with when they do business with you.

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What Your Target Audience Really Thinks About Buying from You

The line at the deli was 10 deep. So I decided to head over to Starbucks, where I could order my coffee plus my lunch from my phone. When I got there, my order was paid for and sitting on the counter. And it had my name on it.

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