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Marketing in a Time of Hyperbolic Change


Hyperbolic change mandates a new reality. The days of annual marketing plans that are written in August, presented in September, finalized in November and executed from January to December are gone. Here’s our guide to managing change for B2B marketers.

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Rethinking Product Launches in the New New


Your product has been in R&D for years, final stage gate reviews for months and were just about to hit “Go” on your new product launch, and then … COVID-19.  Now what?

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4 Ways to Help Manufacturing Marketing Professionals Respond to COVID-19


Communication professionals in manufacturing companies have been uniquely tasked with managing new and inventive strategies for internal and external communications.

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3 Keys to Change Management for Marketing Teams


It’s trite, it’s cliche, but it’s also true—the only constant is change. And change is hard. But it can also be super empowering, liberating, educational and gratifying. So it’s worth it.

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Have an influence—What successful B2B marketers will be doing in 2020.


We brought a panel of experts together for an exclusive event to discuss the top trends to be prepared for in the coming year. According to them, one to watch out for is influencer marketing.

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Voice Search Optimization: 9 Strategies to Optimize Your Website for Voice Search

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