Hyperbolic change mandates a new reality. The days of annual marketing plans that are written in August, presented in September, finalized in November and executed from January to December are gone. Here’s our guide to managing change for B2B marketers.
Communication professionals in manufacturing companies have been uniquely tasked with managing new and inventive strategies for internal and external communications.
We brought a panel of experts together for an exclusive event to discuss the top trends to be prepared for in the coming year. According to them, one to watch out for is influencer marketing.