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BPM Study Quick Hit: How Quickly Is The Digital Era Scaling?

Second in a series of posts looking at results and insights from our study of building products marketers

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BPM Study Quick Hit: Why BPMs Are Increasing Budgets To Increase Share

First in a series of posts looking at results and insights from our study of building products marketers

When we joined with the American Institute of Architects and Centro to commission a proprietary study of building products marketers (BPMs), one of the first things we wanted to understand was what companies’ B2B marketing budgets are as a percentage of total sales. Let’s take a quick look at what we learned.

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A Fresh Look At Three Types Of Construction Specifications

In 2016, we first shared the importance of clients knowing in more detail how architects, specifiers, general contractors and interior designers see construction specification as essential to their work.  The topic is as relevant today as it was then so let’s take a fresh look at the three most common types of construction specifications used in commercial projects.

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BPM in the New Economy - Find Out How You Compare

Proprietary study of building products marketers leads to valuable insights

The digital evolution is here, bringing with it more sophisticated marketing channels and wealth of customer data. Meaning marketers in the BPM segment are under increased pressure to show impact. But BPMs are moving too slowly to respond, measurement is lagging and the industry is paying too much to acquire new customers.

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Marketing Steps To Take After Apple’s Latest iOS14.5 Platform Update

The moment has arrived. Apple is the first major platform to go into enforcement mode of privacy notification rules. Apple now requires that app users must see a pop-up that asks them if they want to allow an app to track them or not. This is a landmark time in 3rd-party tracking technology with 6 out of 10 people in the United States being Apple users running iOS.  

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3 Specification Megatrends Every BPM Marketer Needs To Know

Even before a pandemic rocked the world, there was a healthy dose of invention already taking place in manufacturing. Much of the discoveries were steeped in the building industry’s awareness of renewable resources around recycling waste and energy reducing materials. Post-pandemic, we can expect this to grow even more.

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