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How Marketing Can Address The Construction Labor Shortage

Every month, new labor statistics are released that paint a clear picture of strength and demand in the construction industry. Housing permits, sales and starts have been on the rise since the recession. Unemployment numbers have been at their lowest ever in almost two decades. Hundreds of thousands of construction jobs have been added in the last year, and wages for construction positions have steadily increased year-over-year.

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How the Connected Marketer Uses Data-Driven Insights

For the last several weeks we’ve talked about B2B organizations with varying levels of marketing sophistication when it comes to gaining customer insights, understanding and responding to these customers.

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How the Aligned Marketer Makes Marketing Personal

The Informed Marketer, as we covered last week, already has a solid grasp of their customers. And if they realize what’s to gain by learning more about their customer journey using accelerated business results, they’re likely to advance to the next stage of marketing sophistication: the Aligned Marketer.

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Marketing Basics for the Informed Marketer

If the uninformed marketer is unaware of its target audience’s interests and concerns and unprepared to effectively engage them about these things with marketing or with a buying experience for that matter, the informed marketer has many of those questions answered.

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Advanced Marketing Solutions for the “Uninformed” B2B Marketer

It’s not that surprising to hear that customer insights are the foundation of B2B marketing and sales success. What’s not as well known is how marketers can increase what they know about customers and use that information to drive their businesses.

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Moving Ahead on the Digital Marketing Roadmap

Recently we introduced the Digital Marketing Roadmap, a marketing blueprint designed to help organizations gauge the sophistication of their marketing efforts.

The roadmap has four stages characterizing the level of sophistication a marketer has reached. They begin with “the uninformed marketer” and progress to the highly sophisticated “connected marketer.”

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