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How to Increase Market Share in the Construction Products Segment

Take it.

You heard me: Take it. In the quest to market and sell construction materials, take ownership of the additional market share that your organization deserves.

And, take on a level of organizational growth that’s greater than the industry’s overall.

We can look to the U.S. economy for perspective. While we are not in economic doldrums, we certainly aren’t in a boom either. The U.S. economy is projected to grow 2.1% in 2017 and 2018, according to estimates from the International Monetary Fund.

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A Slow Climb: Construction's Complex Move Into IoT

It’s no secret that building product brands are attempting to reposition themselves from traditional product manufacturers to technology-centric solution providers specializing in the categories they offer. Today, many manufacturers are embracing the Internet of Things (IoT), allowing users to send and receive data, often in real time, in addition to leveraging a product’s automated and connected features.

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The Construction Industry’s Labor Shortage — and What Manufacturers Should Do About It

It’s been 10 years, but the construction sector is still talking about the Great Recession. These days, while strength in the construction sector obviously has returned, its workforce is struggling to keep up with demand.

With many skilled construction workers leaving the industry in the wake of the 2007 financial crisis, the ranks of workers that replaced them have been challenged to fill their shoes.

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Highlighting Building Automation System Concerns & Opportunities

Building Management Systems (BMS) or Building Automation Systems (BAS), which control automated HVAC, plumbing, lighting and other mechanical and electrical building equipment, are garnering a lot of attention lately from architects, engineers, building owners and facility maintenance professionals.

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How to Market High-Tech to Hands-On Builders

From Wi-Fi friendly thermostats to Bluetooth-enabled range hoods and automated mechanical parking lifts, this year’s Pacific Coast Builders Conference continued to showcase the latest and greatest in automated, connected and smart home building products. Yet, as brands proudly highlighted their unparalleled energy savings and consumer convenience benefits, one thing became abundantly clear.

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Strategic Demand Generation Takeaways from the Pacific Coast Builders Conference

I recently had the opportunity to attend the Pacific Coast Builders Conference, the largest homebuilding trade show representing the West Coast region. In addition to interacting with exhibitors and products, I took part in a few education sessions to discover the latest industry trends that are impacting building product manufacturers and their professional audiences.

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