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3 Specification Megatrends Every BPM Marketer Needs To Know

Even before a pandemic rocked the world, there was a healthy dose of invention already taking place in manufacturing. Much of the discoveries were steeped in the building industry’s awareness of renewable resources around recycling waste and energy reducing materials. Post-pandemic, we can expect this to grow even more.

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3 Things To Know About Google’s Latest 3rd-Party Tracking News

Since posting my “3 Actionable Steps To Take Now To Address A Cookieless Future” blog on March 4, the news surrounding the demise of 3rd-party cookie tracking online has only increased. How we and our clients prepare is vital to finding scalable solutions now rather than later.

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3 Actionable Steps To Take Now To Address A Cookieless Future

Ready or not, how building products and manufacturing marketers target audiences and collect digital campaign analytics is changing more in the coming year than it has in the last twenty years. The gist of these changes revolves around the end of 3rd-party cookie tracking technology as we know it, which has been a staple for the industry since the 1990’s. 

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Turn IBS & KBIS Lemons Into Lemonade

I think everyone went into this year’s IBS/KBIS shows with a bit of trepidation. How would the experience come to life? What would the quality and engagement of attendees be like? How would a show that’s so massive IRL scale virtually?

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3 Must Do Approaches When Onboarding New Team Members

At Point To Point we don’t just think about the interview process when it comes to our recruiting efforts. We look ahead at every aspect including what we do in those important first weeks after a new “Pointer” joins us. 

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Turn Hesitation of Video Marketing Into Prime-Time Brand Growth

Generate more successful ad campaigns

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