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The Construction Industry’s Labor Shortage — and What Manufacturers Should Do About It

It’s been 10 years, but the construction sector is still talking about the Great Recession. These days, while strength in the construction sector obviously has returned, its workforce is struggling to keep up with demand.

With many skilled construction workers leaving the industry in the wake of the 2007 financial crisis, the ranks of workers that replaced them have been challenged to fill their shoes.

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Highlighting Building Automation System Concerns & Opportunities

Building Management Systems (BMS) or Building Automation Systems (BAS), which control automated HVAC, plumbing, lighting and other mechanical and electrical building equipment, are garnering a lot of attention lately from architects, engineers, building owners and facility maintenance professionals.

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How to Target Builders Through Innovative Technology Solutions

From Wi-Fi friendly thermostats to Bluetooth-enabled range hoods and automated mechanical parking lifts, this year’s Pacific Coast Builders Conference continued to showcase the latest and greatest in automated, connected and smart home building products. Yet, as brands proudly highlighted their unparalleled energy savings and consumer convenience benefits, one thing became abundantly clear.

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Strategic Demand Generation Takeaways from the Pacific Coast Builders Conference

I recently had the opportunity to attend the Pacific Coast Builders Conference, the largest homebuilding trade show representing the West Coast region. In addition to interacting with exhibitors and products, I took part in a few education sessions to discover the latest industry trends that are impacting building product manufacturers and their professional audiences.

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Graymail: What It Is and What To Do About It

When it comes to email marketing, there’s a range of analytics — from sends to clicks to bounces, that senders tend to focus on.

Then there’s the lesser known and checked statistic referred to in the industry as “graymail.”

Don’t know what this is? Graymail is the portion of email sent repeatedly by a company that is never opened by recipients. This signals out which contacts are likely still viable but aren’t being engaged by your content.

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6 Ways B2B Companies Can Leverage Social Media

Today, there are more than 1 billion people with social media accounts.

But, contrary to popular belief, they’re not all searching for funny cat videos and selfies from their BFFs. Quite a few are business people who could benefit from the products or services you offer. In fact, more than half of B2B buyers search for product information on social media. Which is why more and more B2B companies are entering this brave new world.

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