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5 Essential Skills for Content Marketing Teams

It’s no secret that the world of Content Marketing continues to evolve, mutate and change. It seems that every time we turn around, there’s a new platform to explore or a new trend that promises to increase sales leads and improve ROI.

In 2017, the trend toward decentralizing content continues to accelerate, as marketers experiment with new channels and new opportunities within existing channels.

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5 Reasons to Invest in B2B Content Marketing

As each fiscal year passes, content marketing is becoming more and more of a necessity for B2B companies.

No longer are traditional sales tactics enough. Potential customers are doing their homework online. They’re researching vendors. They’re checking everything from blogs to LinkedIn to videos for content that will help them separate the industry leaders from the rest.

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How Service Level Agreements align Sales and Marketing

Let’s not sugarcoat it. Historically, marketing and sales teams haven’t always “played nice” in the sandbox. Marketing blamed sales for not following up on and closing enough leads. Sales blamed marketing for the lack of quantity and/or quality of the leads generated through marketing efforts. And round and round they went.

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7 Types of Content That Will Enrich Your Website

B2B organizations create, run across and discover some of the most highly tailored, specific and exclusive kinds of content on the planet.

This content might take the form of statistics on product use from target audiences, success strategies from customers, or even new alternatives relating to how certain products can be used.

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7 Emerging B2B Marketing Trends for 2017

Everyone knows what happens to New Year’s resolutions by the end of January. Personal commitments like sticking to an exercise program or learning a new language may or may not remain in effect as the days unfold. And their staying power could depend on the return on investment you’re beginning to see.

With that reality in mind, we think some of the best business-related resolutions to make center around emerging marketing tools and technologies that are new to the territory and rising in their ranks. By adopting these strategies early, before the competition, you’re likely to see a stronger return and have fun at the same time.

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The Future of Trade Shows: Lessons from IBS 2017

It occurred to me while walking the 2017 NAHB International Home Builders’ Show in Orlando.

The bag is dead.

Every year manufacturers and attendees ask me the same question: What have you seen that’s new and different?

My answer this year is not about a new product or emerging technology, but rather the change I witnessed in attendees’ behavior.

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