Over 60% of property managers name maintenance as one of their biggest challenges. When Sherwin-Williams® wanted to reach this audience to remind them that they are not only the most trusted source for paint, but also for tools and supplies to help with any maintenance need; Point To Point created a series of focused media tactics to deliver that message. We devised and executed a campaign driving engagement with educational content for a variety of property maintenance topics and increasing sales with a retargeting message including offers on the supplies they need to get it done. We showed their customers that when you maintain, you attract—and when you attract, you retain more tenants.
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