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Over 60% of property managers name maintenance as one of their biggest challenges. But they don’t look to Sherwin-Williams® for solutions outside of paint. With these audience insights, Point To Point devised and executed a media campaign and messaging approach communicating that Sherwin-Williams is not only the most trusted source for paint, but also the most trusted source for tools and supplies to help with every maintenance need. 

With educational content, we drove engagement—and with retargeting, we increased their sales—showing that when you maintain, you attract. And when you attract, you retain more tenants.

Content Driven Creative

Content Driven Creative Mockups

Offer Driven Creative

Offer Driven Content

Campaign Flow

We interacted with the multi-family segment through a series of different tactics with varying KPIs. We engaged with content, retargeted with an offer and prospected new customers.

Campaign Flow

The Results

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Due to our relationship with Sherwin-Williams, we cannot disclose the specific results of this program.