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Responding to A Regional
Building Issue


When your mission is to make every structure “tougher than the elements,” solving regional challenges for customers head-on is part of your DNA.

With a strong commitment to answering the challenges of the building products industry, OSI takes pride in creating the toughest products to handle the toughest conditions. But not all conditions are the same. This initiative addressed the Pacific Northwest region to understand and prevent a problem that residential installers typically see with building materials, more specifically — primer failure. We worked with OSI to develop a video to arm their sales team educating installers and contractors on proper installation steps to eliminate primer failure. The video shows OSI’s ability to tackle current building industry challenges by using building science expertise to solve a regional issue for their customers.