Four different audience segments. Four different sets of needs. And the sealant manufacturer that brought them all together.
As the leader in sealants and adhesives that protect the integrity of building envelopes, OSI actively engages audiences across the building trades spectrum, from manufacturers, to architects and specifiers, distribution partners and contractors. While each audience has its own concerns, all of them are linked by a common goal of delivering buildings that stand the test of time. This initiative addressed each audience’s particular needs to drive demand for OSI and position it as the common link that helps them all achieve their goals.
