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Side with inspiration.

When your product is smart, how you market it should be, too. So when LP wanted to engage with an audience that is driven by inspiration, we created a campaign with personalized messaging that communicates the value of engineered wood siding to a highly segmented group — inspiring architects that the smart choice is in their hands.

Inspire architectural specification by building product trust. Let's build something.

LP Paid Media
LP Brochure


Business Impact



Developed a key account strategy to align sales & marketing.

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Developed a proprietary database of multifamily-focused architectural firms.

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Drove extensive specification conversations with Architects.