How a bold demo for a new product launch kindled a new sense of identity for a global brand.
Loctite's devoted base knew that with a few drops of adhesive and some great thinking, they can solve just about any problem. After creating this powerful demo supporting the launch of the new Hybrid line, Loctite's global workforce knew it, too. And it gave them a newfound sense of identity. Suddenly, from regions around the world, all kinds of other similarly outrageous demos began to appear. As the demo was shared with customers, its dramatic promise became a powerful tool for rethinking the possibilities of adhesives.
