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A timely solution.

American Standard knew plumbing contractors needed a product that took less installation time and less cost to earn even more work. The Flash™ Rough-In Valve provided the solution they were looking for. Our launch campaign aimed to convert 100 plumbing contractors within the first year. We did it in one month instead.

 
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Business Impact

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Converted 17% of the 600
plumbing contractors.

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Achieved year one goal
of 100 conversions within 30 days.

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Created a level of demand
that outpaced production.