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A timely solution.

American Standard knew plumbing contractors needed a product that took less installation time and less cost to earn even more work. The Flash™ Rough-In Valve provided the solution they were looking for. Our launch campaign aimed to convert 100 plumbing contractors within the first year. We did it in one month instead.

 
American Standard Flash - Landing Page
American Standard Flash Valve
American Standard Direct Mail

 

Business Impact

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Converted 17% of the 600
plumbing contractors.

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Achieved year one goal of 100 conversions within 30 days.

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Created a level of demand that outpaced production.