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  • Traditional B2B marketing doesn’t work the way it used to. Neither does B2B sales. In the current digital marketing environment, organizations need an updated action plan that matches the way B2B buyers are making decisions now.
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    Many organizations sense that establishing a digital link between sales and marketing has become more critical, but they aren’t sure how to do this. There are cultural challenges to navigate and technical obstacles to clear. Some try to succeed by betting on the newest analytics or marketing automation tools, while others stick to what they know. But against today’s dynamic buying process, it takes a step-by-step approach to incrementally scale the new marketing and sales realities.

    Which leads to our Digital Marketing Roadmap for B2B organizations. The strategic marketing plan gives you starting points, the milestones to aim for and the tools, questions and resources that make it easier to move ahead, gain traction with buyers and form connections that lead to conversions and sales.

Get the Roadmap

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