CLEVELAND, OH – July 16, 2014 – Point To Point, a business-to-business integrated marketing agency, appointed Megan Kacvinsky to executive vice president, account and media services.
In her role as executive vice president, Kacvinsky is responsible for leading the account and media groups, diversifying the agency’s capabilities and driving growth efforts.
Most recently Kacvinsky was associate partner, digital marketing at Rosetta, a Publicis Groupe company, where she created digital marketing strategies focused on communication planning to move the customer through the decision making process. During her time at Rosetta, Kacvinsky held several leadership positions while driving customer-centric programs for Fortune 500 companies including RBS Citizens, Luxottica and Nationwide Insurance. Additionally, she developed the first cross-training program for the agency’s Paid, Owned & Earned media group, improving team member satisfaction by 30 percent and providing a stronger delivery team for Rosetta clients.
Prior to Rosetta, Kacvinsky was director of digital media and content at Optiem and also served as director of marketing at CareerBoard.
“Our accelerated growth path combined with Megan’s proven track record in helping clients grow is a winning combination,” said Mark Goren, CEO of Point To Point. “In the short time she has been with our team, Megan has proven to be an effective leader for both clients and colleagues.”
Kacvinsky recently received a “Women of Professional Excellence Award” from YWCA Greater Cleveland. Recipients are selected by their employers for their professional accomplishments, dedication to their organization and commitment to the community. Women nominated for the award exemplify high professional standards and evidence of career and personal growth; make significant contributions to the effective, efficient operation of their organizations; display a willingness to support and mentor others in their organizations; and positively impact the community.
Kacvinsky is a member of the Beaumont School board of directors. She received a bachelor’s degree in business, marketing and human resources from Miami University and a master’s degree in business administration from John Carroll University.
About Point To Point
Point To Point is a premier B2B Cleveland marketing agency focused on accelerating growth through more intelligent customer interactions driven by deep customer insights and data. Point To Point helps organizations understand how a properly-informed customer engagement solution transforms their business relationships. As a trusted advisor to clients, the company’s cross-functional team brings a unique combination of strategic guidance, creative brilliance, technology innovation and delivery excellence to manage the change and resources to achieve success. For more information, visit www.PointToPoint.com or engage with Point To Point on LinkedIn and Twitter.