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Lisa McKenna

Lisa McKenna

Lisa McKenna is senior writer with Point To Point, responsible for developing, writing and editing content in various forms for client and agency projects. A longtime editor and journalist with the trade media, Lisa has received several accolades for her B2B experience, including an award of excellence from the American Society of Business Press Editors and excellence in journalism awards from the Press Club of Cleveland. Lisa is currently focusing on creating results-driven content strategies for inbound marketing programs, as well as developing content that consistently captivates and engages followers to support growth objectives.

Recent Posts by Lisa McKenna:

Point To Point Boosts Agency Management through Veteran Expertise

CLEVELAND, OH – August 27, 2014 – Point To Point, a premier B2B customer engagement agency, recently appointed three industry veterans to its leadership team. The agency named Mark Cerame as vice president of engagement and connection strategy; Jennifer Ristic as vice president of public relations and social media; and Reggie Tabora as interactive creative director.

Megan Kacvinsky Named Executive Vice President, Account and Media

CLEVELAND, OH – July 16, 2014 – Point To Point, a business-to-business integrated marketing agency, appointed Megan Kacvinsky to executive vice president, account and media services.

In her role as executive vice president, Kacvinsky is responsible for leading the account and media groups, diversifying the agency’s capabilities and driving growth efforts.

Point To Point Wins Platinum at 1st Annual Brand Builder Awards

Cleveland, OH — September 27, 2013 — Point To Point, a Cleveland-based B2B marketing firm, has won the Platinum Award for Best Integrated Marketing Campaign, Commercial Construction at Hanley Wood’s First Annual Brand Builder Awards.