CLEVELAND, OH –May 15, 2018 – Point To Point, a leading B2B demand generation agency, has added Ken Holmes as Senior Director of Interactions to strengthen and build the agency’s digital marketing department and bolster client services with data and analytics-backed offerings.
In a climate where digital marketing campaigns are becoming increasingly sophisticated and consumers more savvy, Holmes brings an approach that’s data-focused and omnichannel, rooted in the need to lead the customer along a journey. In the digital marketing leadership role, Holmes will also guide the interactions department’s internal growth plan as the agency continues to rapidly scale.
“Emerging, integrated technologies have challenged agencies to adapt, respond, and redefine themselves or lose relevance in a rapidly changing media landscape,” says CEO Mark Goren. “Adding Ken to the team supports our focus of staying on the forefront of data-driven marketing, and our aim to be more than reactionary."
As a seasoned, data-driven marketer, Holmes comes to Point To Point from American Greetings, where he led a channel marketing team.
“Much of my background is focused on nurturing customers down a journey, talking with them in a one-to-one nature that is heavily backboned with data and analytics,” says Holmes. With experience on both the agency and corporate side of the industry, he has held positions at Ernst and Young and Adcom. Holmes received his MBA from Cleveland State University and is an eight-year Air Force veteran. At Point To Point, Holmes is eager to deliver impact. “I’m looking forward to pushing the team, along with myself, to help us evolve as an agency and in how we meet the needs of our clients.”
A husband and father of two, he’s also an avid Cleveland sports fan, “regularly disappointed with the Browns and regularly excited about the Cavs.”
About Point To Point
Point To Point is a premier B2B demand generation agency focused on accelerating growth through more intelligent customer interactions driven by customer insights and data. With deep industry expertise in Building Products, Industrial Manufacturing and Food Products Manufacturing, Point To Point is recognized as a leading agency in Engineering Demand for B2B brands. For more information, visit www.PointToPoint.com.