BEST PRACTICES FOR SELLING BUILDING PRODUCTS THROUGH CONTRACTORS

In the past year, residential contractors spent an estimated $25 billion on building products. Overall spending for the construction industry in 2011 was $816 billion. And global construction spending is expected to reach $4.6 trillion by 2015. Contractors have tremendous influence over the purchase of building products and manufacturers must develop sounds strategies for approaching this group. If you are in the business of marketing building products, this paper is a must read.