THE PINHOLE ECONOMY®

In recent years, technology has enabled swift modernization, and that in turn has mandated a general de-institutionalization in our society. Now, there’s a complexity to everyday things that we must all live with, sort through, and maximize for our own personal good. This complexity has largely impacted our communications with one another and with brands and other institutions. In this report we explore what this means to our jobs as digital marketers. Read the paper to gain a better understanding of how to improve digital marketing in the Pinhole Economy.