Will a Reversal of Fortune Mean a Reversal of Roles?
Why Men May Soon Deserve More of Your Marketing Attention

It’s widely recognized that women are the primary healthcare decision makers and influencers. In addition to their own healthcare choices, women have controlled over 80% of household spending, making purchase decisions for their spouses, children and parents. It stands to reason that given their decision-making clout, healthcare marketers have increasingly focused much of their outreach, services and advertising toward women. But times are changing for our favorite target audience…

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