Cleveland Advertising Agency’s New Senior Art Director Brings Global Experience to Clients and Staff

CLEVELAND – March 1, 2011 – Point to Point, an integrated strategic marketing firm, has announced the addition of Mo Philopos as senior art director.

Philopos will work with Point to Point’s teams to create compelling, relevant campaigns that make audiences want to engage with brands.

“Our agency understands that with more messages and less time, the need to captivate the audience is more important than ever,” said Creative Director Greg Thomas. “Mo brings experience and creativity that allows us to provide exceptional thinking for our clients.”

A native of Egypt, Philopos’s career began 15 years ago as a graphic designer at one of the first advertising agencies in Cairo. As senior art director/head designer at JWT Cairo, he led design on such accounts as Vodafone, Nestle and Lipton.

Philopos graduated from Ain Shams University with a Bachelor of Science in Engineering. His work has received many awards, including the Silver Packaging Award at Al Rameh Awards and the Grand Prix Media at the Dubai Lynx.

Founded in 1982, Point to Point, Inc. is an integrated strategic marketing firm that helps brands succeed in the Pinhole Economy™– a shift created when customers and prospects take more control in a chaotic marketplace clamoring for their time, attention and trust. For more information, visit www.pointtopoint.com.

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