15
2010
Cleveland Ad Agency Analyzes Relationship Between Building Products, Contractors and Marketing
White paper examines marketing influence in $869 billion construction industry
CLEVELAND – September 15, 2010 – Ninety-nine percent of contractors are involved in their organization’s building product purchases in the $869 billion construction industry.
But are building products correctly marketed to contractors?
Through their latest white paper, “Best Practices for Selling Building Products Through Contractors,” Cleveland marketing firm Point to Point provides insight into the relationship between contractors and the purchasing of building products, and how to develop sound marketing strategies when approaching the highly fragmented market.
“It is becoming increasingly difficult to gain a solid understanding of contractors in the U.S; from reaching specific audiences to changing demographics,” said Mark Goren, president at Point to Point. “Savvy building product marketers need to transform these challenges into opportunities.”
For the white paper, Point to Point relied on third party data, interviews with individual contractors, and their own industry experience to answer a variety of questions, including:
- What are best practices for reaching contractors?
- What are the most recent trends in the contractor market?
- Which marketing trends actually speak to contractors?
- How does interactive marketing work with contractors?
To learn how an in depth knowledge of the contractor cohort and an integrated marketing strategy can be tailored to best meet the goals of individual building materials manufacturers, download the white paper here or contact Point to Point today.
Founded in 1982, Point to Point activates the intersection between behavior and technology to open the personal aperture that consumers use to leverage control over producers in the Pinhole Economy™. For more information, visit www.pointtopoint.com.
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