Point to Point Wins Healthcare Advertising Contract with MDG Medical

Point to Point Healthcare, a full-service marketing communications firm, announced today that it has won a contract to provide brand and business strategy and implement a communications program for MDG Medical. MDG is an industry-leading provider of medication administration solutions headquartered in Cleveland.

“Consumers expect hospitals to safely and effectively administer medication,” said Robin Segbers, Vice President of Point to Point Healthcare. “They read headline stories like Dennis Quaid’s infant twins accidentally receiving life-threatening doses of medication and it heightens their concern. Will their hospital staff administer the medications they are supposed to receive? Will they administer the right amounts? MDG Medical is helping hospitals worldwide answer that question with a confident and resounding ‘yes’.”

According to a July 2006 Institute of Medicine study more than 1.5 million people in hospitals and nursing homes are injured each year by medication errors. In addition the extra medical costs of treating drug-related injuries conservatively amount to $3.5 billion a year. Segbers noted that MDG has found many hospitals actually save money by investing in technology that significantly reduces error rates and their associated costs, while improving productivity.

MDG Medical medication management products and services significantly improve patient safety and promote staff efficiency and effectiveness. Their products, including the SmartCart and SmarTray that bring safety closer to the patient’s bedside, support a hospital or healthcare provider’s mission to deliver high-quality, cost-effective and safe healthcare.

“We look forward to working with Point to Point Healthcare. Their strength in brand and business strategy as well as effective communications in healthcare will help us grow our market share and solidify our safety leadership,” said MDG Medical CEO Mark Saffran.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.