Cleveland Ad Agency Wins Gold Aster Award for TV Spot

Cleveland – May 17, 2010 – Point to Point, an advertising and marketing agency based in Cleveland, was honored with a 2010 gold Aster Award for a recent television ad.

The television spot was part of an integrated, interactive marketing campaign for Fauquier Health, a 97-bed facility in a rural community outside Washington D.C. The “Be Yourself” campaign surrounded Fauquier Health’s desire to build mass awareness of key service lines and included elements of television, print, outdoor, radio and interactive.

The Aster Awards are an annual medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. The 2010 edition received approximately 3,000 entries from across the United States as well as Canada and South America. Entries were judged by their creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“Awards are great validation of the creative capabilities we provide clients,” said Mark Goren, president at Point to Point. “However, knowing we provided the client with measurable results makes us even more valued.”

The campaign, which contributed to a 6.7% growth in overall market share and a 22.5% market share increase in obstetrics, debuted in September 2009 and is still running.

Fauquier Health TV Spot

To see the rest of the Fauquier campaign and view the results visit our Hospital Marketing Case Study page.

The full 2010 list of award winners is available on the Aster Awards website as well as in the latest edition of Marketing Healthcare Today, a national healthcare marketing magazine.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.

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