Point to Point Expands Digital Marketing Expertise to Provide Clients with New Growth Opportunities

Point to Point, a full-service interactive marketing firm based in Cleveland, Ohio announced Brady Cohen as its new VP of Media and Interactive.

With marketing trends strongly leaning toward engaging consumers through interactive, digital mediums such as social networking, search engine optimization and pay-per-click, Point to Point’s leadership understands that helping clients leverage these digital marketing trends offers a new avenue for business growth.

“The media landscape is constantly evolving and growing more fragmented, while digital media is eclipsing traditional media consumption,” said Point to Point’s President Mark Goren. “We created this role to help our clients find unique ways to reach their consumers by leveraging new forms of media.”

Cohen has more than 17 years of Cleveland interactive and marketing experience and an extensive background in developing, implementing, and measuring numerous forms of emerging and digital media. His expertise is in creating marketing dashboards to enable data-driven approaches to media optimization. Previously he was Marketing Manager for Internet, Media and Technology with Forest City Enterprises and Senior Marketing Analyst for the Emerging Media Group at Progressive Insurance. At Progressive he pioneered new corporate capabilities including analytical evaluation and modeling of awareness-based marketing tests, new lead generation processes, advertising through video games, and mobile phone marketing. His digital marketing tests resulted in significant increased unaided brand awareness and lowered marketing costs for Progressive.

Cohen earned his B.S. in Management/Management Information Systems from Case Western Reserve University and is active in charitable work in Cleveland. Cohen will operate out of the firm’s Beachwood office.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.