Cleveland Marketing Agency Point to Point and COSE begin partnership

(May 1, 2007. Cleveland, Ohio.) After a lengthy agency review, Point to Point has been named lead marketing partner for the Cleveland Council of Smaller Enterprises (COSE).

As agency-of-record for this 17,000-member organization, the Cleveland marketing firm will handle a full range of duties associated with marketing to small businesses, including, strategic development, creative development and media planning and buying.

“Point to Point brings a fresh energy and perspective to our marketing challenges,” notes COSE Vice President Marketing and Member Services Marianne Trimm. “Small businesses in Northeast Ohio don’t fully understand all the different ways we can help them. We need to find innovative ways to communicate the benefits of membership.”

Point to Point President Mark Goren adds, “COSE has a history of advocacy and a commitment to the success and growth of Northeast Ohio. They have a really exciting and interesting story to tell. And we feel privileged to help tell it.”

The agency has already begun work on marketing to small businesses with an extensive branding initiative. Creative development will follow in the coming months.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.