New App Improves Interface with Small Businesses

CLEVELAND – Nov. 28, 2011 –The Council of Smaller Enterprises (COSE) has launched the COSE Sales Tool, an iPad app that enables the sales force of COSE to engage and inform small business owners about the breadth of products and services offered by the organization. The app was developed by Point to Point, an integrated strategic marketing firm, with the intent of improving COSE’s sales experience and increasing conversion rates.

“We needed an easy way for our MRA’s (Member Resource Advisors) to interact with small business owners and convey our large breadth of services,” said Randy Carpenter, senior director of marketing and public relations at COSE. “The COSE Sales Tool provides the interface to share information with current and potential COSE members in a mobile environment.”

Videos, PDFs, applications, links and contact forms are all integrated into a streamlined format that allows for content to be flagged, then emailed at the end of the session and used as a touch point for further engagement and information. The user-friendly tablet app allows the organization to update content via a
content management system without the assistance of a developer.

“We wanted to provide COSE with an app that would allow the MRA’s to create an interactive experience with members and prospects,” said Point to Point account director Aylie Fifer. “This app brings the offerings of COSE to life in a mobile-friendly way, while allowing each session to be tracked for seamless follow-up.”

Point to Point developed the functional requirements of the app, designed the user interface, and assisted with content and programming. COSE plans to release a future version of the app to integrate with their CRM system.

Founded in 1982, Point to Point, Inc. is an integrated strategic marketing firm that helps brands succeed in the Pinhole Economy™– a shift created when customers and prospects take more control in a chaotic marketplace clamoring for their time, attention and trust.

###