Mannington Campaign by Creative Advertising Agency featured in Adweek

(May 31, 2005. Cleveland, Ohio.) A new Mannington carpet print and interactive campaign by Cleveland creative agency Point to Point shows scenes filled with intentional mistakes. But adweek.com found nothing wrong with the work at all.

In fact, their resident ad critic, Mark Dolliver, praised the campaign for its ingenuity and interactivity. (Or maybe he scored 100% in his search and was feeling particularly good at the moment.) Whatever the case, he seemed to like it.

The unique three-ad series asks architects and designers to look for the things that are out-of-place, mixed up or just plain bizarre, and then invites them to find the answers at Mannington’s web site.

“Our goal was to get our audience to spend a few extra moments with the ad and then of course to view Mannington’s full collection online,” says P2P account leader, Heather Evans. “Initial indication is the campaign has created quite a buzz.”

To see the work, and play the game, go here.

To view Mr. Dolliver’s critique, go here.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.