Cleveland Ad Agency Adds New Leader of Interactive Marketing, Expands Capabilities

(CLEVELAND, OH) Point to Point, a full-service marketing communications firm based in Cleveland, Ohio announced Dominic Litten as its new leader of interactive marketing.

With marketers trending towards greater ROI and strongly leaning toward engaging consumers through interactive, digital mediums, Point to Point’s leadership understands that helping clients leverage these digital marketing trends offers a new avenue for business growth.

In the role of interactive marketing leader, Litten oversees the management and growth of all digital marketing efforts at the Cleveland ad agency by helping clients leverage their message across interactive platforms and reach their audiences in contextually relevant ways.

“The focus of marketing today is to be found and facilitate response from your desired audiences,” said Brady Cohen, VP, Media – Interactive Advertising at Point to Point. “We want to help clients find customers at the moment their customers are looking for solutions.”

Previously, Litten was a senior account executive in organic search for a Cleveland search engine marketing firm where he focused on developing SEO, social media marketing and word-of-mouth marketing strategies for clients and agency best practices.

Litten is also the founder of Social Media Club – Cleveland, a pioneering group of more than 1,000 individuals sharing best practices, establishing ethics and standards, and promoting social media literacy in the area since 2008.

He has a bachelor of arts degree in communication (public relations concentrate) from the University of Dayton. Connect with him via Twitter @DJLitten and LinkedIn.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.