Point to Point Adds Four Building Products Advertising, A&D Marketing Clients

(March 9, 2006. Cleveland, Ohio.) Cleveland ad agency Point to Point is pleased to announce the addition of Simonton Windows, Mannington Commercial, the American Architectural Manufacturers Association (AAMA) and Technoform to its client list.

Parkersburg, W.Va.-based Simonton Windows, which began project work with P2P in August 2005, is one of the nation’s leading window and door manufacturers. The company retained Point to Point to develop and implement branding initiatives for its StormBreaker™ Plus line of impact-resistant windows.

Mannington Commercial, headquartered in Calhoun, Ga., is a leading manufacturer of resilient and carpet floor coverings for commercial markets. Point to Point has been charged with a complete rebranding of the company through A&D marketing to enhance awareness of its commercial carpet products among architects, designers, dealers and end users.

AAMA, located in Schaumburg, Il., is the fenestration industry’s preeminent source of performance standards, product certification and educational programs and boasts a membership of nearly 300 companies. Point to Point was retained to develop a comprehensive brand planning.

German-based Technoform specializes in the design, production and distribution of warm-edge insulating glass spacers and thermal insulating struts. Point to Point was named the agency of record for the company’s North American division, and has helped it launch and nurture a strong brand presence throughout North America through building products advertising for its two core products: I-Spacer™ warm-edge insulating glass spacers and I-Strut™ integrated solutions.

These additions strengthen Point to Point’s focused commitment to pursue and service companies within the building and interior design products market segment. Some of the agency’s existing building products advertising and A&D marketing clients include Sherwin-Williams and La-Z-Boy Contract Furniture.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize reults. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.