Cleveland Marketing Firm Helps Client Achieve Top Ranking – Children’s Medical Center of Dayton Ranked Fifth

CLEVELAND – Feb. 2, 2012 – Point to Point, a Cleveland-based strategic marketing firm, proudly announces that the website for its client, The Children’s Medical Center of Dayton, has been ranked as one of the top nine hospital websites by the Journal of Healthcare Management.

The website for The Children’s Medical Center of Dayton, a hospital focused on Dayton Pediatric Care, tied for fifth place. The Journal of Healthcare Management measured the quality of each hospital’s website based on criteria of accessibility, content, marketing and technology. Point to Point works with Dayton Children’s on SEO and content optimization, which helped the hospital excel in two of those four categories – content and marketing.

“Seeing that our work on the hospital’s SEO and content optimization is helping patients and their families find the site and provide a better web experience is extremely rewarding,” said Brady Cohen, Connections Director at Point to Point.

Point to Point started working with Dayton Children’s on search engine optimization and content management in July of 2011 and will continue through this year. Dayton Children’s chose to work with Point to Point because of their SEO expertise and healthcare experience. The marketing firm’s work for the hospital includes keyword research, SEO writing and content optimization based on each service line at Dayton Children’s.

To learn more about the study conducted by the Journal of the Healthcare Management and the top ranked hospitals, read iHealthBeat’s article, “Comparing U.S. Hospitals and Health Systems’ Website Quality.”

Founded in 1982, Point to Point, Inc. is a marketing company with deep industry expertise that leverages technology and customer insights to exploit opportunities in the world of declining brand loyalty known as the Pinhole Economy™.

###