Cleveland Marketing Firm Advances in Mobile Development

CLEVELAND – Jan. 26, 2012 – Point to Point, a Cleveland-based marketing firm, has announced the creation and addition of a new mobile application development company, Moveable Truth.

Moveable Truth’s focus will be iOS application development and Android application development built with a focus on the user’s current environment and social situation.

“We created Moveable Truth to broaden our range of services and fulfill the growing demand for mobile applications,” said Mark Goren, President at Point to Point. “We believe that the addition allows us to build engaging tools that can help brands take advantage of the opportunities in a shifting marketplace.”

Moveable Truth completed its first iOS application development project and launched Diddit –  a game designed for use in group settings to turn awkward social situations into a source of fun. It is available for iPhone in the iTunes App Store. To learn more about Moveable Truth and Diddit, visit www.MoveableTruth.com.

Founded in 1982, Point to Point, Inc. is a marketing company with deep industry expertise that leverages technology and customer insights to exploit opportunities in the world of declining brand loyalty known as the Pinhole Economy™.

###