Cleveland Ad Agency President featured in A&D Marketing Story

(October 25, 2005. Cleveland, Ohio.) “In the kitchen cabinet segment, most companies have not risen to the challenge of creatively articulating the specific benefits their cabinets offer.”

That’s the premise of a recent editorial written by Point to Point founder Mark Goren for Kitchen and Bath Design News. The article, which ran in the October issue of the magazine, goes on to offer advice to kitchen cabinet companies who want to stand out from their competitors and position themselves for greater A&D marketing success long term.

A pdf of the article is available here.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst for change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.