AAMA and Cleveland Advertising Agency Point to Point receive kudos from Adweek

(May 8, 2007. Cleveland, Ohio.) It’s only fair that an organization whose sole purpose is testing had its own ads put to the test. And the good news is — it passed with flying colors.

A new branding campaign for The American Architectural Manufacturers Association recently received a very favorable review from adweek.com’s Mark Dolliver.

The manufacturer marketing campaign, which aims to get consumers and professionals to specify AAMA-certified windows, focuses on the organization’s stringent and thorough testing procedures.

“We could have gotten very technical and scientific with this campaign,” notes creative director Mike Hudock, “but we thought it would be more powerful and effective to take a more consumer-friendly approach.”

Apparenly, adweek.com agreed.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.