Cleveland -- April 11, 2013 -- Even with today's uncertain economy, the food industry continues to grow, with the number of jobs for chefs, head cooks, food preparation and serving supervisors expected to increase by nine percent through 2020. This forecasted growth is making corporate chefs more and more influential and more appealing to marketers.
In its most recent white paper, Marketing to the Corporate Chef, digital marketing and advertising firm Point To Point helps marketers understand how to connect with chefs, answering such questions as: What precisely, is the role of corporate chefs? What goes on in their heads? What media do chefs look to for clues about which products will be useful? What motivates them to act and buy? The white paper is a joint effort of Point To Point and market research firm H. I. Thomas, who conducted a series of interviews with corporate chefs across North America, including executive chefs at high-level chain restaurants, recipe developers at food manufacturers and chefs/owners with multiple restaurants or branches.
"In order to use the growth in the food industry to help your business grow, you need an understanding of the audience and their issues," says Mark Goren, CEO of Point To Point, "And that is what we provide in this white paper."
To learn more about marketing to chefs, download the white paper, or contact Point To Point today at 216-364-0456.
Founded in 1982, Point To Point uses digital marketing tools to supercharge top line growth for B to B companies.