Cleveland Marketing Firm Enhances Capabilities

Cleveland – March 5, 2010 – Cleveland-based advertising and marketing firm Point to Point has always evolved to better serve clients and the marketplace.

With its roots in a typesetting business, Point to Point has changed plenty over the years. From art studio to design firm to ad agency and now a fully integrated marketing and advertising firm, capabilities were determined by client need. In each stage of evolution, the company has managed to add value, streamline resources and offer clients more depth of service.

In 2009, when conducting research to better understand marketers’ needs, Point to Point realized another shift was needed: better demonstrate ROI and to achieve more with shrinking marketing budgets.

“In order to optimize our clients budgets we need to be dialed into what’s working and what’s not. Our clients are accountable to their organizations and we need to extend that accountability to our efforts ” said Mark D. Goren, president at Point to Point. “We needed to enhance our existing expertise to help clients achieve effective and measurable results.”

This commitment to evolution led to the strengthening in the interactive space with four new hires over the last year. These new hires have added significant depth in marketing analytics, search engine optimization, paid search marketing, social media marketing, and interactive design capabilities.

“Our experience in brand planning, creative development and media planning needed to combine with more inbound marketing services,” said Mike Hudock, VP/creative director at Point to Point. “Our existing and strengthened capabilities must work together, and doing so allows us to provide the creative and measurable marketing clients desire.”

Founded in 1982, Point to Point is an advertising and marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit www.pointtopoint.com or follow us on Twitter @pointtopointinc.

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