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	<title>Point to Point &#124; Point of View Marketing Blog</title>
	<link>http://www.pointtopoint.com</link>
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		<title>Hanging Out at the Intersection of Digital and Physical</title>
		<description><![CDATA[
After my post last week on Foursquare tips and location-based services in general, I received a lot of feedback in the comments, tweets and offline, and the majority of those could be placed into three categories:

 I see the value in location-based services, but I don&#8217;t know how to leverage it
 Cleveland/Columbus/Anytown, USA isn&#8217;t SV/Austin/NYC [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/hanging-out-at-the-intersection-of-digital-and-physical/</link>
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		<title>ER Wait? There&#8217;s an App for That</title>
		<description><![CDATA[There’s no shortage of super cool applications for the iPhone. You can pinpoint the location of your favorite Disney character in real time at Disney World. You can determine whether you’re sober enough to operate a motor vehicle. You can tune your guitar, calculate your daily calorie intake, or turn your iPhone into a flashlight.
And [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/er-wait-theres-an-app-for-that/</link>
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		<title>Point to Point&#8217;s Evolution Continues</title>
		<description><![CDATA[With our roots in the typesetting business, Point to Point has changed dramatically over the years. From art studio to design firm to ad agency and now a fully integrated marketing and advertising firm, we&#8217;ve evolved for good reason: to be valued.
In each stage of evolution, we&#8217;ve managed to add value, streamline resources and offer [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/point-to-point-evolution-ad-agency/</link>
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		<title>Buy Like You&#8217;re Branding</title>
		<description><![CDATA[We are all brand ambassadors. We are all salespeople.
I&#8217;ve always thought that the world would be a better place if everyone had the position of salesperson at some time in their life. To be on the other side of the table is to have an appreciation of what it’s like to walk in with hat [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/buy-like-youre-branding/</link>
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		<title>Cleveland Restaurants: Why Must You Ignore Foursquare?</title>
		<description><![CDATA[Last night, I was ousted as mayor of one of my favorite local establishments, and I was mad. Mad enough that I had my keys in my hand to drive over there. At 10 p.m.
If you have no idea what I am talking about, you’re one of many people out there in the Internets not [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/cleveland-restaurants-why-must-you-ignore-foursquare/</link>
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		<title>Search Engine Marketing Matters And The Data Backs This Up</title>
		<description><![CDATA[
You may be wondering why I am writing about search engine marketing (i.e., pay per click) and including a chart about natural search results.  Here&#8217;s why.  There are 10 natural search results per search results page.  If your website is not in the top 10 (i.e., on page one), you are not being seen in [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/search-engine-marketing-matters-and-the-data-backs-this-up/</link>
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		<title>Journalism: Just the Facts, Unless it&#8217;s Online</title>
		<description><![CDATA[Whether it replaces or supplements a print publication, almost every magazine has a Web site. For marketers, the growth of content-rich websites correlates with the growth of online advertising and has opened the doors to new ways of reaching and interacting with our audiences.
Readers enjoy the convenience, speed and cost-effective (free) nature of these sites.  [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/journalism-just-the-facts-unless-its-online/</link>
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		<title>PTP Events and Speaking Engagements</title>
		<description><![CDATA[
Events
Thursday, March 4 @ 8 a.m.
Led by: Dominic Litten
Topic: Integrating Social Media into Your Brand and Your Business

Now that you have integrated social media into your business, learn how to effectively manage social media within your business to ensure beneficial results. Identify the best ways to communicate your brand in everything you do, how to [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/ptp-events-and-speaking-engagements/</link>
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		<title>Brand Names, Now&#8217;s the Time to Outshine the Generic</title>
		<description><![CDATA[
I recently read a thought-provoking article on boston.com outlining how in this long-standing bad economy, more and more shoppers are opting for big box stores&#8217; private label products over their typically more expensive brand name counterparts. Which got this copywriter to thinking about a few things, especially from the perspective of creative development.
My first question [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/03/can-we-create-value-for-brands-in-a-recession/</link>
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		<title>TV Feels the Pressure to be More Valuable to Advertisers</title>
		<description><![CDATA[
My colleague recently noted that TV’s lack of measurement capabilities plays a role in the decreasing confidence advertisers have when investing ad dollars in the medium.  Mediums that offer accountability for the performance – and return &#8211; on an ad are becoming the most obvious spaces to invest in.  And as more and more videos [...]]]></description>
		<link>http://www.pointtopoint.com/index.php/2010/02/tv-feels-the-pressure-to-be-more-valuable-to-advertisers/</link>
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