Cleveland-based marketing & advertising
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Mar
3
2010
3
2010
Journalism: Just the Facts, Unless it’s Online
by Amy Williams
more posts about Media Planning and Buying
TV Feels the Pressure to be More Valuable to Advertisers
My colleague recently noted that TV’s lack of measurement capabilities plays a role in the decreasing confidence advertisers have when investing ad dollars in the medium. Mediums that offer accountability...MORE
How Healthcare Organizations Can Benefit From Video Campaigns
One of my co-workers, Heather Evans, wrote a post a few months back on a webinar she had attended on the growth in consumption of online videos. A statistic she...MORE
The One Thing You Never Want to Put on ‘Pause’
A week after recalling approximately 2.3 million vehicles and shutting down the sales and production of eight of its models, Toyota implements a communications plan that includes an integrated mix...MORE
Spain Steps In, For the Good of Its People?
Spain is limiting the usage of advertising for health and beauty products that may negatively impact the self image of the youth of the county....MORE
TV Feels the Pressure to be More Valuable to Advertisers
My colleague recently noted that TV’s lack of measurement capabilities plays a role in the decreasing confidence advertisers have when investing ad dollars in the medium. Mediums that offer accountability...MORE
How Healthcare Organizations Can Benefit From Video Campaigns
One of my co-workers, Heather Evans, wrote a post a few months back on a webinar she had attended on the growth in consumption of online videos. A statistic she...MORE
The One Thing You Never Want to Put on ‘Pause’
A week after recalling approximately 2.3 million vehicles and shutting down the sales and production of eight of its models, Toyota implements a communications plan that includes an integrated mix...MORE
Spain Steps In, For the Good of Its People?
Spain is limiting the usage of advertising for health and beauty products that may negatively impact the self image of the youth of the county....MORE
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