Cleveland-based marketing & advertising
Musings on creative development.
Mar
1
2010
1
2010
Brand Names, Now’s the Time to Outshine the Generic
by Gary Bostwick
more posts about Creative Development
An Ad Guy’s Solution to Cutting Healthcare Costs
When you look at the rising cost of healthcare, there is a whole lot of blame to go around. But one villain has gone unnoticed: The ad regulators. I was recently watching...MORE
Judging the ADDYs. A report from Pittsburgh.
This past weekend I had the honor and the pleasure of judging the Pittsburgh Addys. Besides the fact that my car broke down on the drive there, it was a...MORE
Yes, I Believe Advertising is Better as Science than Art
It wasn’t all that long ago that any agency worth its salt embraced with religious fervor the concept of “The Big Idea.” Creatives would spend days, weeks, sometimes months banging...MORE
The Perfect Product Spokesperson? You.
I’ve never been a big fan of using celebrities to endorse products. From a purely creative standpoint, I think it’s a weak substitute for an actual idea, an easy alternative to...MORE
An Ad Guy’s Solution to Cutting Healthcare Costs
When you look at the rising cost of healthcare, there is a whole lot of blame to go around. But one villain has gone unnoticed: The ad regulators. I was recently watching...MORE
Judging the ADDYs. A report from Pittsburgh.
This past weekend I had the honor and the pleasure of judging the Pittsburgh Addys. Besides the fact that my car broke down on the drive there, it was a...MORE
Yes, I Believe Advertising is Better as Science than Art
It wasn’t all that long ago that any agency worth its salt embraced with religious fervor the concept of “The Big Idea.” Creatives would spend days, weeks, sometimes months banging...MORE
The Perfect Product Spokesperson? You.
I’ve never been a big fan of using celebrities to endorse products. From a purely creative standpoint, I think it’s a weak substitute for an actual idea, an easy alternative to...MORE
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