Cleveland-based marketing & advertising
Musings on creative development.
Jun
17
2010
17
2010
Is Environmental-Friendly Art the Next Creative Advertising?
by Jody Dana
more posts about Creative Development
Cause Marketing Can Help A Disaster Or Turn Into One
Kudos to P&G’s Dawn brand for donating thousands of bottles of their soap to the horrific oil slick that was once the verdant Alabama and Louisiana coastal regions. Long before...MORE
The Measurable ROI of Creativity
We in the ad industry have always professed that the more your advertising entertains, the more likely it will be watched and remembered. We claimed that “creative” ads did a better...MORE
Brand Names, Now’s the Time to Outshine the Generic
I recently read a thought-provoking article on boston.com outlining how in this long-standing bad economy, more and more shoppers are opting for big box stores’ private label products over their...MORE
An Ad Guy’s Solution to Cutting Healthcare Costs
When you look at the rising cost of healthcare, there is a whole lot of blame to go around. But one villain has gone unnoticed: The ad regulators. I was recently watching...MORE
Cause Marketing Can Help A Disaster Or Turn Into One
Kudos to P&G’s Dawn brand for donating thousands of bottles of their soap to the horrific oil slick that was once the verdant Alabama and Louisiana coastal regions. Long before...MORE
The Measurable ROI of Creativity
We in the ad industry have always professed that the more your advertising entertains, the more likely it will be watched and remembered. We claimed that “creative” ads did a better...MORE
Brand Names, Now’s the Time to Outshine the Generic
I recently read a thought-provoking article on boston.com outlining how in this long-standing bad economy, more and more shoppers are opting for big box stores’ private label products over their...MORE
An Ad Guy’s Solution to Cutting Healthcare Costs
When you look at the rising cost of healthcare, there is a whole lot of blame to go around. But one villain has gone unnoticed: The ad regulators. I was recently watching...MORE
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- Mark D. Goren
President
- Mike Hudock
VP, Creative Director
- Brady Cohen
VP, Interactive and Media
- Heather Evans
Account Director
- Karri Szymanski
Account Director
- Jennifer May
Interactive Art Director
- Dominic Litten
Social Media and Interactive PR Manager
- Sarah Firestone
Senior Media Accounts Manager
- Amy Williams
Media/Traffic Coordinator
- Mark D. Goren President
- Mike Hudock VP, Creative Director
- Brady Cohen VP, Interactive and Media
- Heather Evans Account Director
- Karri Szymanski Account Director
- Jennifer May Interactive Art Director
- Dominic Litten Social Media and Interactive PR Manager
- Sarah Firestone Senior Media Accounts Manager
- Amy Williams Media/Traffic Coordinator
Tweet: Ok then. "Viral videos are, at their core, no better than a fluffernutter white-bread sandwich" http://bit.ly/9xIbZW 3 days ago
