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Aug
24
2010

Consider Honesty Marketing. Before You Need To.

by Karri Szymanski
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Honesty marketing has shown up in many marketer’s playbook lately.  Usually as the cornerstone of a crisis management campaign for an unexpected and unfortunate situation.  Toyota used it because of their faulty brakes. BP needed it because of the biggest environmental disaster in US history.  Domino’s had to turn decreasing sales around and confront customer...MORE
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