Our white papers are sure to give you fresh marketing insights. Not to mention, fresh wrinkles on your brain.

Will a Reversal of Fortune Mean a Reversal of Roles?
Why Men May Soon Deserve More of Your Marketing Attention

It’s widely recognized that women are the primary healthcare decision makers and influencers. In addition to their own healthcare choices, women have controlled over 80% of household spending, making purchase decisions for their spouses, children and parents. It stands to reason that given their decision-making clout, healthcare marketers have increasingly focused much of their outreach, services and advertising toward women. But times are changing for our favorite target audience…
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Keeping in Sync With Consumers Who Are Re-Thinking Their Healthcare

One of the things Americans are buying less of is healthcare. And with all the news coverage on healthcare reform, it’s critical that providers not lose perspective of how to connect with consumers’ smaller wallets. Our white paper, “Keeping in Sync With Consumers Who Are Re-Thinking Their Healthcare,” discusses ways of influencing people’s thinking to better position providers in a difficult economic climate…
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Translating Consumer Success Into B-to-B Success

A few months ago we started taking a hard look as to why brands that are consumer-centric often struggle in the b-to-b space. After a bit of research and deep thinking about what we regularly experience, we crafted a white paper,  “Translating Consumer Success into B-to-B Success.” We found that there are six common and might we say avoidable mistakes when crossing over from a consumer-centric space to business marketing…
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The Changing Role of Consumers in Healthcare Decisions

While consumer-driven healthcare has become a common industry buzzphrase, there are still many questions about the concept that are unanswered and extremely significant, both for healthcare consumers and providers. Will consumer-driven healthcare include the majority rather than the minority of insured Americans? And if so, do we need to compete differently to earn consumers’ healthcare business when they are firmly the drivers of choice?
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