Why social media marketing? Because word of mouth is still the most powerful advertising.
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There’s no doubt that social media has changed the marketing landscape. Yet while the channels may be novel—Facebook, Twitter, YouTube, to name a few—many well-established tactics of marketing still apply. Word of mouth (WOM) marketing has and will likely always be the most effective form of advertising. Social media has simply increased the speed at which WOM can take place. Successful social media marketing campaigns also embrace the fact that people are the currency, much like in traditional branding efforts. Plus, social media marketing typically works best when integrated with other support mechanisms such as online advertising, search engine optimization (SEO), search engine marketing (SEM) and more, depending on the goals of the plan.
Point to Point offers a range of social media marketing services to generate WOM, including:
- Creative development of social-media-based marketing campaigns
- Implementation of tracking analytics to monitor effectiveness and ROI
- Setup, customization and management of social media properties
- Development and deployment of social media applications and widgets
- Blog setup and marketing
- Podcast development and promotion
