Optimize your marketing dollars with our search engine optimization services.

When potential customers search for companies or services like yours, are they finding you or your competition? With search engine optimization (SEO) services from Point to Point, we’ll develop an internet marketing campaign that will increase the visibility of your site, improve keyword rankings and garner higher traffic.

But at Point to Point, successful SEO is about more than just traffic and page rankings on Google, Yahoo! and Bing. We believe the success of organic search should also be measured by its impact on your leads. That is, more consumers finding your site isn’t enough. We want them to spend time there. We want them to interact, request more information and ultimately, buy what you’re selling.

Our SEO process includes:

  • Website analysis
  • Competitive analysis
  • Keyword research
  • Content development/content marketing
  • Local search marketing
  • Lead form optimization
  • Online reputation management
  • Usability tracking

Recent blog posts on Search Engine Optimization

Dominic Litten
Why Buzz Bugs Me: Remember Google Caffeine?
As the esteemed Ron Burgundy once said, “Boy, that escalated quickly… I mean, that really got out of hand fast.” Usually playing the part of media darling, Google’s new foray into...MORE
Dominic Litten
Is this the Google Super Bowl ad? (VIDEO)
At around 4 p.m. ET today, Chairman/CEO of Google Eric Schmidt tweeted a bombshell: After weeks of hearing about controversial ads that were approved, controversial ads that were rejected and companies...MORE
Dominic Litten
Things you can count on in 2010: Taxes and SEO growth
On Friday, comScore released a study that tracked the growth in the global search market in 2009. Two of the main points I took from the study: The U.S. remains the...MORE
Point to Point
Playing the name game when it comes to online reputation management
It’s not everyday that I get to introduce Mark Goren. After all, why would I introduce myself? Unless myself is somebody else and that somebody else is Mark Goren of...MORE
Mike Hudock
S.E.Overdoing it?
We hear the term “search engine optimization” a lot in our business. More and more of our clients are challenging us to land them atop the Google results pages. And...MORE

Read more in our blog