Optimize your marketing dollars with our search engine optimization services.

When potential customers search for companies or services like yours, are they finding you or your competition? With search engine optimization (SEO) services from Point to Point, we’ll develop an internet marketing campaign that will increase the visibility of your site, improve keyword rankings and garner higher traffic.

But at Point to Point, successful SEO is about more than just traffic and page rankings on Google, Yahoo! and Bing. We believe the success of organic search should also be measured by its impact on your leads. That is, more consumers finding your site isn’t enough. We want them to spend time there. We want them to interact, request more information and ultimately, buy what you’re selling.

Our SEO process includes:

  • Website analysis
  • Competitive analysis
  • Keyword research
  • Content development/content marketing
  • Local search marketing
  • Lead form optimization
  • Online reputation management
  • Usability tracking

Recent blog posts on Search Engine Optimization

Dominic Litten
The Case for Branding in SEO
In a post in June, Aaron Wall wrote a very thorough post on how to build a brand with SEO. In that post, he outlined the importance of branding within...MORE
Dominic Litten
What Your Content Can Learn from Guy Fieri
Fact: I don’t want to like Guy Fieri. For the uncleansed, Fieri is the star of Food Network’s “Diners, Drive-ins and Dives” that jalopies from town to town sampling restaurants that...MORE
Dominic Litten
Waste Not: 5 Types of Underutilized Content on Your Site
If your site is anything like most of the Internet, it’s wasting valuable content. Somewhere, your site is wasting conversion opportunities because of bottlenecks, formatting and naïveté, preventing keyword-rich content from...MORE
Dominic Litten
Google Caffeine is Live, Puts you in a Vortex? [VIDEO]
OK, maybe not a vortex, but Mr. Searcher doesn’t exactly look safe in that nuclear explosion of search results. At any rate, Google’s long-awaited indexing update, nicknamed Caffeine, is now live....MORE
Dominic Litten
The Microsite is Dead, Long Live the Microsite
I’m not a big fan of microsites. There, I said it. While reading Vanessa Fox’s blog post Microsites: A Bad Idea Most of the Time, I found myself nodding my head...MORE

Read more in our blog