Drive higher traffic and sales with search engine marketing from Point to Point.
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Also known as pay-per-click (PPC), search engine advertising and paid search marketing, search engine marketing (SEM) has become an essential component of many advertisers’ marketing plans. In the numerous stages of a consumer’s buying cycle—from initial research and web searches on a product or topic to more detailed search that narrows down specific brands, products and service providers—SEM plays a dynamic role in maximizing the effectiveness of your overall marketing communications. It can serve as both an awareness builder and, more importantly, a traffic generator that drives consumers to an advertiser’s website.
Point to Point has experience managing millions of dollars in SEM campaigns. We have the strategic know-how and capabilities to research and develop new paid search campaigns, including everything from identifying the right keyword mix and proper bid management to writing effective paid search ads and effective landing pages. In addition to SEM development, we also perform ongoing testing and analysis to create the greatest efficiencies.
We believe it’s critical to test, learn and refine throughout SEM campaigns to understand how each element is performing from an efficiency perspective (e.g. cost per lead, cost per sale, etc.). By setting up sophisticated analytics and ROI systems, we’re able to create additional value and optimize paid search marketing campaigns.
