Our media buying team is always reaching for efficiency and effectiveness.
more Capabilities
At Point to Point, we know that the effectiveness of advertising depends greatly on thoughtful, strategic media buying. That’s why we’re prepared to do whatever it takes for our clients to get the most cost effective and efficient media plans. We’re experienced in purchasing all types of paid media including online, TV, radio, print, out-of-home and non-traditional. Most importantly, we’re skilled at developing media placement strategies that can help stretch your budget and get your message to break through the clutter.
Here’s how:
Planning/Research
- Gather audience data using a variety of research tools
- Leverage media databases to identify opportunities that efficiently reach target audience
- Review and research associations the audience might be aligned with to identify other opportunities
Buying
- Negotiate with media properties to achieve maximum reach and frequency
- Negotiate added value media to create additional efficiencies and opportunities in the buy
Post-Buy Management
- Monitor placement and creative usage
- Analyze expenditures and exposures
