Sarah Firestone

When Sarah graduated from Kent State University with a B.A. in Advertising, she originally had the dream of becoming a copywriter. That is, until she got an internship at Point to Point in media planning and buying and fell in love with it. Sarah admits that math has always been her “thang,” so the fact that she gets to work in a high-energy environment and be a number-crunching nerd is a real dream come true. After proving her rockstar chops during her internship, Sarah joined the Point to Point team full-time and the rest, well, is history.
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Aug
11
2010

The Importance of Audience Segmentation

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As a media planner I’ve had the opportunity to work on all types of plans across a wide variety of client types.  We’re talking B2B to B2C, traditional to emerging media, and client industries ranging from healthcare to manufacturing to technology.  One thing that is always important across all these types is understanding the target...MORE
more posts from Sarah Firestone
You’re A Tool (But Not In A Bad Way)
One thing (of many) they don’t teach in college is in order to be successful in media planning you need to have good relationships. Trust is something I never realized...MORE
Online TV is a Media Planner’s Heaven
If one thing is certain it’s that as a media planning agency we are always looking for trackability. TV, radio and newspapers have always had that elusive “I know X...MORE
Hello, My Name Is Sarah and I Am A Facebook Addict
I usually get to work a few minutes early, so I grab a cup of coffee and as I let the caffeine course through my veins, I log into Facebook...MORE
GQ is at it Again
It was recently released that Conde Nast’s GQ will receive the honor of being the first print magazine to be available on the iPad. The issue will be available in...MORE

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