Sarah Firestone

When Sarah graduated from Kent State University with a B.A. in Advertising, she originally had the dream of becoming a copywriter. That is, until she got an internship at Point to Point in media planning and buying and fell in love with it. Sarah admits that math has always been her “thang,” so the fact that she gets to work in a high-energy environment and be a number-crunching nerd is a real dream come true. After proving her rockstar chops during her internship, Sarah joined the Point to Point team full-time and the rest, well, is history.
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Feb
11
2010

How Healthcare Organizations Can Benefit From Video Campaigns

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One of my co-workers, Heather Evans, wrote a post a few months back on a webinar she had attended on the growth in consumption of online videos. A statistic she learned is each video viewer (of which there are over 100 million) spends about six hours per month watching video content online. Because of this,...MORE
more posts from Sarah Firestone
Spain Steps In, For the Good of Its People?
Spain is limiting the usage of advertising for health and beauty products that may negatively impact the self image of the youth of the county....MORE
If It’s Good, They’ll Watch
I recently read an article that stated a fact we all know: Americans are trying to avoid advertising. We DVR shows, we station surf on the radio or subscribe to...MORE
Augmented Reality in Print Advertising
The use of augmented reality in print...MORE
Some Reports Don’t Tell the Whole Story
At first glance these stats would confirm that maybe paid search isn't meant for retailers. But then I thought about it. Yes, there may be sites that you go to...MORE

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  • Dominic Litten: @Sarah Thanks for the comment, like I said earlier, there is no cost to start or try this, unless of...
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