Mike Hudock

Over his 20-plus year career, Mike has been recognized on a national and international level for creative excellence and effectiveness. In addition, his work has received critical acclaim by some of the industry's leading publcations, including Advertising Age, Communication Arts and Adweek. Mike has extensive experience in both consumer and b-to-b marketing.
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Mar
17
2010

The Measurable ROI of Creativity

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We in the ad industry have always professed that the more your advertising entertains, the more likely it will be watched and remembered. We claimed that “creative” ads did a better job of selling because people were less likely to ignore the message that was being delivered. We never had any concrete data to prove this. We...MORE
more posts from Mike Hudock
An Ad Guy’s Solution to Cutting Healthcare Costs
When you look at the rising cost of healthcare, there is a whole lot of blame to go around. But one villain has gone unnoticed: The ad regulators. I was recently watching...MORE
Judging the ADDYs. A report from Pittsburgh.
This past weekend I had the honor and the pleasure of judging the Pittsburgh Addys. Besides the fact that my car broke down on the drive there, it was a...MORE
The death of magazines. Is it suicide?
According to the New York Times, in 2009, the majority of magazines lost ad pages. Leading the pack were Fortune (down 36 percent) and  Money (down 29.1 percent). So why are...MORE
Join us in Making Change for 20
Last year about this time, Point to Point’s owner Mark Goren, walked into our conference room and handed each of us in the company a fresh, crisp $20 bill. His instructions:...MORE

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Tweet: Ok then. "Viral videos are, at their core, no better than a fluffernutter white-bread sandwich" http://bit.ly/9xIbZW 3 days ago