Mike Hudock

Over his 20-plus year career, Mike has been recognized on a national and international level for creative excellence and effectiveness. In addition, his work has received critical acclaim by some of the industry's leading publcations, including Advertising Age, Communication Arts and Adweek. Mike has extensive experience in both consumer and b-to-b marketing.
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Feb
15
2010

An Ad Guy’s Solution to Cutting Healthcare Costs

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When you look at the rising cost of healthcare, there is a whole lot of blame to go around. But one villain has gone unnoticed: The ad regulators. I was recently watching television, when an ad for Cialis came on the air. It was probably the 1,000,000th pharmaceutical ad I had been exposed to, but it was...MORE
more posts from Mike Hudock
Judging the ADDYs. A report from Pittsburgh.
This past weekend I had the honor and the pleasure of judging the Pittsburgh Addys. Besides the fact that my car broke down on the drive there, it was a...MORE
The death of magazines. Is it suicide?
According to the New York Times, in 2009, the majority of magazines lost ad pages. Leading the pack were Fortune (down 36 percent) and  Money (down 29.1 percent). So why are...MORE
Join us in Making Change for 20
Last year about this time, Point to Point’s owner Mark Goren, walked into our conference room and handed each of us in the company a fresh, crisp $20 bill. His instructions:...MORE
The Perfect Product Spokesperson? You.
I’ve never been a big fan of using celebrities to endorse products. From a purely creative standpoint, I think it’s a weak substitute for an actual idea, an easy alternative to...MORE

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