Mark D Goren

Mark combines a comprehensive knowledge of advertising and technology with an in-depth understanding of marketing and branding. His passion for advertising and marketing can be seen in the work he’s done for the likes of Sherwin-Williams, AAMA, COSE, La-Z-Boy, Lutron and Schindler Elevator.
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Oct
2
2009

What’s Loyalty Got To Do With It?

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Recently I killed my subscription to AdAge. Three months later I received a call asking me to come back at a special rate of $69. Now, while that sounds like a great deal, I felt like the ultimate rube, the loyal fool who previously paid $150 per year. In other words, my disloyalty was rewarded...MORE
Aug
26
2009

Americans Rethinking Healthcare

One of the things Americans are buying less of is healthcare. And with all the news coverage on healthcare reform, it’s critical that providers not lose perspective of how to connect with consumers’ smaller wallets. Our white paper, Keeping in Sync With Consumers Who Are Re-Thinking Their Healthcare, discusses ways of influencing people’s thinking...MORE
Aug
13
2009

Five Myths of Social Media

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1. Social media is easy – It’s not easy  and takes a significant amount of planning like any good communication strategy. 2. It’s free – Not even close. You need skilled people with great thinking and writing skills to manage your social properties. 3. It will replace advertising – Social media is a game changer, however, it’s...MORE
Jul
28
2009

CMO Word Cloud

So what happens when you randomly select a dozen help wanted ads off the CMO Council Talent Sourcing Center, eliminate any word mentioned less than five times and create a tag cloud?  Certain patterns emerge. Words like communication, management, sales, experience, brand and strategies dominate. Followed by team, planning, develop and programs. And what about...MORE
Jun
9
2009

Fact based choice—third in a series on choice in healthcare

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Nothing helps make a decision like cold hard facts. Decisions should be neat and clean, black or white and based on data. But what if the actual mental gymnastics of decision making is less about facts and more about emotion? Jonah Lehrer’s recent book, How We Decide pops open our craniums to see what’s going...MORE
Apr
14
2009

Nudging choice—second in a series on choice in healthcare

I believe that breakthrough thinking is born from the idea of simplification. How many times have we thought, “Why didn’t I think of that, it was so obvious.” Yet when we get to thinking about choice, we often make ideas about driving choice overly complex where simplicity is required. The book Nudge by Richard Thaler and...MORE
Mar
31
2009

Choice

When I Googled the word choice I was presented with 429,000,000 entries, a few too many choices. We open our eyes each day from a dream state where we have no conscious choices to make, to a life filled with nothing but choice. The toothpaste we squeeze out, clothes we pull on, and coffee we drink,...MORE
Dec
14
2008

Dog house to my house

Last week a friend sent me the JC Penny Dog House youtube video. After an enjoyable view and a lot of head nodding, I decided to learn more about the genesis of the campaign and discovered the web site that housed the video with other viral catalysts. At first I thought great idea, but I’m...MORE
Jun
13
2008

NeoCon 2008 commentary

Each year in early June, tens of thousands of people make a pilgrimage to Chicago’s Merchandise Mart to see this year’s latest and greatest contract design products. It’s an exhibition that as its name implies is about “new.” Yet it’s a show so lost in the weeds that its exhibitors believe that unveiling new products...MORE

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